Watch this 👇
If you listen to conservative podcast hosts or read pro-life outlets, you've probably heard of EveryLife.
This new campaign has made the rounds on conservative media, from Breitbart to LiveAction to Daily Wire to Catholic Vote.
I'll be honest: I heard about this from one of our staff members who works with our advertising partners, but I decided to write about it in a personal capacity.
I specifically want to argue that the world needs more bold campaigns like this.
EveryLife is selling a product and making people aware of that product through advertising that involves prayer. For some reason, a lot of Christians think that feels icky. It's a consequence of the pietistic post-modern traditions and beliefs that have seeped into American churches. You're supposed to build a company with your Christian principles, but you aren't supposed to be vocal about it for the purposes of advertising, right?
There are certainly ways that people use God's name to promote their own vain causes or to make a cheap buck.
But we're not talking about that. We're talking about a company that sees the value of every human life made in the image of God. We're talking about a company that wants to provide for a need in the market in a Christ-honoring way. We're talking about a company that wants to honor the God who hears the barren woman's prayer, who opened the wombs of Sarah, Rachel, Hannah, and Elizabeth throughout history.
He gives the barren woman a home, making her the joyous mother of children. Praise the Lord! - Psalm 113:9
So I don't care if this is an advertising campaign that uses prayer. I don't care that it has conservative Christian public figures like Allie Stuckey, Jase Robertson, Charlie Kirk, or pro-surfer Bethany Hamilton as part of the promotion of the campaign.
What I care about is the dedication of a company that wants to change the world for the better by honoring God.
From the company:
From March 11th to April 11th, 2025, we are inviting married couples who are hoping for a baby in 2025 — whether through natural conception or adoption — to sign up at EveryLife.com/Pray and be covered in prayer throughout the year. EveryLife will provide monthly updates to participants sharing the names of Prayer Partners lifting them up by name, encouraging scriptures, and an opportunity to share answered prayers as couples trust in God's perfect timing.
I dunno if all this sounds cheesy or like I'm writing it as a paid advertisement (it's not), but again 👇
If you own or work for a company that is run with Christian values, this is the type of thing you should be doing regardless. You can't just leave the advertising space to godless pro-aborts and greedy opportunists.
Those people are out there every day refining the presentation of their brand, of their gospel, to a hurting world, promising customers that their product is the thing that will fix their problems. We've seen how companies have leaned into "social justice" messaging over the last decade as they've refined this craft.
Do you think Planned Parenthood isn't preaching its gospel to the masses? 👇
To give up the marketing sphere to secular corporate suits and the satanic death cult is not only insane, but wrong.
Companies need to advertise.
That advertising should glorify God and claim the advertising world for His Kingdom.
So yes, I am excited to see EveryLife launch a campaign like this. I hope they get people all over the world connected through prayer and I hope it helps them give the secular diaper companies that donate money to pro-abortion groups a run for their money.
More of this, Christian conservative peeps. More of this.
Soli Deo Gloria. ✊
P.S. Now check out our latest video 👇
Disclaimer: The opinions expressed in this article are those of the author and do not necessarily reflect the opinions of Not the Bee or any of its affiliates.
